Topics in "Building a Better Law Practice With Social Media"
Click each topic below to skip directly to the discussion.
Rosen and Schneider discuss their backgrounds, as well as how they have approached social media in supporting their practices.
What you'll learn:
Quotable moment:
You've just got to be yourself. I think being genuine and having people see that you are this genuine person [is important]. The more likeable you are, [while] maintaining your credibility, I think the better you'll do on social media. — Schneider on the importance of showing your personality in your posts.
The best, first social media channels to use
Schneider and Rosen give their thoughts on the best channels and strategies to explore when beginning to develop a social media presence.
What you'll learn:
Quotable moment:
When it comes to social media, the best traction you will ever get is your personal Facebook page… . People who know you want to help you. — Rosen on using your personal Facebook page to develop initial traction professionally.
The right social media channel for the right audience
The attorneys outline which social media channels work best with specific audiences, and how to leverage those outlets effectively.
What you'll learn:
Quotable moment:
I think you can meld [messages] better on Instagram. I try to do a lot of videos that are focused on lawyers, but then mix in some that are also focused on clients, and then do some videos, like some of my TBI videos, that are for the client and the lawyer. — Schneider on how she reaches various audiences through a range of content messaging.
Less traditional social outreach
Schneider and Rosen give their thoughts on podcasts, newsletters, and outreach that's not part of more traditional social media channels.
What you'll learn:
Quotable moment:
If you spread yourself too thin, are you really going to be getting traction? — Rosen on the drawbacks of committing to too many social channels.
The pair outline their thoughts on how to produce consistent, powerful content that connects with an audience. They cover topics ranging from developing ideas to scheduling content, and they show examples of some of their most popular posts.
What you'll learn:
Quotable moment:
Every post doesn’t have to be the most substantive thing ever. You know how people scroll through Instagram. Where I still focus on the content creation is my videos and trying to make sure that my videos are giving good information. — Schneider on posting a wide range of content and balancing substantive and less substantive posts that remain compelling.
Rosen and Schneider discuss how social media can be a powerful tool to brand a law practice, as well as techniques that support practice-area messaging and drive thought leadership.
What you'll learn:
Quotable moment:
You don’t want to pigeonhole yourself and do only that kind of branding, but if you can develop a niche where people go to you and expect to see that content… then you can create [the reputation] that you’re an expert in this field. — Schneider on posts that brand you as a thought leader in a particular practice niche.
Rosen and Schneider share examples of their most popular content and discuss why these posts resonated with their audiences.
What you'll learn:
Quotable moment:
The cool thing about it is that it’s the gift that keeps on giving… . Over time it keeps growing.” — Rosen on how videos can can continue to build your audience over time.
Hiring social media specialists
The two attorneys talk about when you should bring a social media expert onboard, as well as what to look for when hiring a social media expert, and their experiences in working with outside specialists.
What you'll learn:
Quotable moment:
It’s another part of your business and marketing strategy, and I think you need someone to help you. And my suggestion is to find someone who’s really good, that you really like. — Rosen on the importance of finding a good personal fit for a social media manager.
Schneider and Rosen detail common problems to be aware of in your social media initiatives and the best ways to avoid them.
What you'll learn:
Quotable moment:
As many haters as there are, there’s going to be a million other people that really like you and support you… . — Rosen on what to keep in mind when responding to negative posts.
Q&A
The attorneys take questions from the live webinar viewers on a wide range of social media topics.
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